About Us

Borne of the need to see and the will to make it look good, Ashcroft took to Manhattan and added a bold dimension to eyewear with their limited edition frames. Blending modern with vintage and contemporary with classic, Ashcroft delivers a timeless look that resonates with the young, fashion-forward eyeglass wearer—the wearer who defines the New York ambiance with a quirky, apathetic coolness. The wearer who sees to be seen. The “mad to live” type of wearer.

“The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes ‘Awww!’”

— Kerouac