What you need to know about Ashcroft is that we're a young, Brookyn-based brand that sells in small quantities, direct to you, in order to keep our eyewear distinctive, independent, high-quality and reasonably-priced. Every piece we sell is modern but proudly vintage-aware, looking past today's trends to the classic looks that never go out of style. And every piece we sell is strictly limited edition.

Ashcroft is comprised of three people who handle design, manufacturing, distribution, management, creative and technical operations. We're intelligent, opinionated, bold and future-facing, but warm and classic, with an appreciation for fashion that endures. We're deeply involved in Brooklyn culture and strive to reflect that borough's unique blend of the hip, aware, artistic and intellectual.

We go against the grain of the industry by selling direct to you and keeping quantities low. We don't want you to see a hundred other people wearing your same frames. We're individual, and so is the look we create for you.

For a more higher-level view of what we're into, and to follow where our inspirations are leading us, be sure to follow our blog and join us on our Facebook page. Also be sure to contact us to let us know what you think, what you like, and where you'd like to see us head in the future.

—Ashcroft